🎯
ATS ↔ HubSpot Integration
Bi-directional sync between your ATS and HubSpot. Real-time data flow.
- Automatic candidate profile sync
- Stage progression triggers marketing actions
- Custom field mapping for your workflow
- Error handling & conflict resolution
- Audit logs for compliance
📧
Automated Nurture Engine
Multi-touch email sequences based on candidate behavior and stage.
- 7 pre-built nurture sequences
- Behavior-triggered campaigns
- A/B testing for optimization
- Personalization tokens (name, industry, role)
- Mobile-optimized templates
⚡
Lead Scoring System
Intelligent scoring that routes best candidates to sales automatically.
- Custom scoring model (engagement + fit)
- Automatic MQL → SQL progression
- Sales alerts for hot leads
- Decay model for aging leads
- Performance dashboard
💼
LinkedIn Automation
Scalable outreach integrated with your HubSpot workflows.
- Connection request campaigns
- Follow-up message sequences
- Profile view tracking
- HubSpot contact creation from LinkedIn
- Compliance-safe automation
📊
Attribution Dashboard
Track every touchpoint from first visit to placement.
- Multi-touch attribution model
- Channel performance metrics
- ROI by campaign
- Placement source tracking
- Executive summary reports
✍️
Content Engine
Data-driven content strategy mapped to candidate journey.
- Content calendar based on search data
- SEO optimization for job titles
- Automated content distribution
- Performance tracking by piece
- Repurposing workflows
Key Data Flows
New Candidate
→
ATS Entry
→
HubSpot Contact
→
Nurture Sequence
When a new candidate enters your ATS, they're automatically created in HubSpot with proper segmentation, enrolled in appropriate nurture sequence, and scored based on fit criteria.
LinkedIn Profile
→
Connection Accepted
→
HubSpot Contact
→
Email Sequence
LinkedIn automation creates HubSpot contacts, triggers follow-up sequences, and enriches profiles with LinkedIn data for better targeting.
Email Open
→
Score +10
→
MQL Threshold
→
Sales Alert
Engagement actions increase lead score. When threshold is met, sales receives instant Slack notification with candidate context and recommended next steps.
Interview Scheduled
→
ATS Update
→
HubSpot Sync
→
Attribution Log
Every stage change in ATS updates HubSpot in real-time, logs attribution data, and triggers appropriate follow-up workflows for candidate experience.