Total Leads Leaked
847
23.4% of total pipeline
Credits Wasted
$2,340
From duplicate enrichments
Reply Rate
4.2%
Industry avg: 5.1%
Potential Recovery
+$47K
If leaks are fixed
Pipeline Flow Analysis
Click each stage to see where leads are leaking and why
→
-412 (11%)
→
-287 (9%)
→
-148 (5%)
🧱 Clay → HubSpot Leaks (412 leads lost)
Infinite Loop Credit Drain
HubSpot webhook triggers Clay on every property update, causing enrichment loops
4.8%
173 leads
Blind Overwrite Data Loss
"Ignore Blank Values" disabled—Clay erasing existing rep-entered data
3.2%
116 leads
Duplicate Record Creation
Matching by email instead of HubSpot Object ID creates duplicates
3.4%
123 leads
🟠HubSpot → Instantly Leaks (287 leads lost)
Missing Campaign Tags
Leads pushed to Instantly without campaign attribution—can't track ROI
5.1%
164 leads
Lifecycle Stage Mismatch
HubSpot stages don't map to Instantly lead statuses—lost context
2.4%
77 leads
Invisible List Bug
New HubSpot lists not appearing in Instantly due to cached metadata
1.4%
46 leads
⚡ Instantly → Response Leaks (148 leads lost)
Reply Sync Black Hole
Native integration fails to log replies—reps calling leads who already responded
3.2%
94 leads
Deliverability Issues
17% of emails never reaching inbox due to domain warmup gaps
1.5%
44 leads
Bi-directional Sync Conflicts
Instantly overwriting HubSpot lifecycle stages with campaign status
0.3%
10 leads
đź’¬ Response Quality Analysis
Current Reply Rate: 4.2%
Industry benchmark is 5.1%—top performers hit 10-25% with proper integration
-0.9%
vs. avg
Attribution Gap
Cannot tie 67% of responses back to specific campaigns—ROI unknown
67%
unattributed
Response Time Delay
Average 4.2 hours from reply to rep notification—should be under 5 minutes
4.2hr
avg delay
Prioritized Fix Recommendations
Ordered by impact—fix these first
High Priority
Add Enrollment Triggers
Set HubSpot workflow to only trigger Clay when "Enrichment Status = Empty"—stops the infinite loop
↑
Saves 10,000+ credits/month
High Priority
Enable "Ignore Blank Values"
In Clay HubSpot integration settings—prevents overwriting rep-entered data
↑
Recovers 116 leads immediately
High Priority
Switch to Webhook Reply Sync
Replace native Instantly sync with webhook-based logging—responses hit HubSpot in real-time
↑
4hr → 2min response time
Medium Priority
Match by HubSpot Object ID
Change Clay deduplication from email to Object ID—eliminates duplicate records
↑
Stops 123 duplicates/batch
Medium Priority
Add Campaign Tagging
Create "Last Outreach Campaign" property in HubSpot, populate before Instantly push
↑
100% revenue attribution
Optimization
Implement Waterfall Order
Enrich company first → filter ICP → then enrich person. Saves 40% on Clay credits
↑
-$936/month in credits